Tenet's marketing has been clever. One way they have marketed the movie is through a series of media adverts. They have advertised these on Youtube, on videos that are action-packed. They do this by selecting to advertise under videos that have been categorised as "action". This was the main Youtube advertising however, a small amount of adverts on other categories, just so that they are covering all bases, however, still mainly targeting the right group of people.
Another series of adverts they published was their Instagram adverts. These posts showed the most exciting parts of the film, collated into a one minute video so it is able to be posted on Instagram. They also named the best known actors on the video, so that if people see these actors being named in the video, they may recognise them and watch the film as a result of this.
The Tenet Website also revealed different posters as they released. These posters had "easter eggs" on them. Easter eggs are small reveals about the film that gives the viewer a slight secret of the film early. These can be effective as they are build up the hype of the movie, and ropes in viewers through social media posts from third party viewers of these "Easter eggs".
The Twitter page just widened their social media horizons, and generally did the same purpose as the Instagram page.
Tenet also put John David Washington (Tenet's star actor) on the front of "Entertainment" magazine. This appealed to an even wider audience, and really meant they stood out of any movie.
Excellent work: you show a good grasp of the different ways in which your chosen film was marketed via social media, traditional platforms and other ways.
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