How
Captain Marvel was marketed
One of the
ways Captain Marvel was marketed was to target the large percentile of women in
their audience. They are focalising in on woman empowerment to play on the
strong feelings of women that have been birthed in recent times. One way that
they have done this is through making Captain Marvel a woman. This gives a
personal interaction between the audience and film as they feel as if their
wish has been granted. This woman Captain Marvel is one of the first lead roles
played by a woman in a Marvel movie.
Another way
Captain Marvel has been marketed is through the heavy sense of nostalgia seen
throughout the film. This nostalgia comes from how they always have cameos from
previous movies. This brings a personal connection, again, between the whole of
the audience, who have seen the previous movies, and the film cast as they are
bringing in past stars of previous Marvel movies. In addition to this, the film
has heavy influence from the previous sets from Marvel films, such as the 1990s
set, for example, some scenes are similar to the old movies, some sets are
similar, some situations are similar etc.
